soft. simple. (even more) sustainable.

We love our planet & we’re mindful of the impact we make on it & its people.

Always striving to do more to lessen our impact. We’ve refocused our forward-thinking Alternative Eco® collection to include even more eco fabrics as we continue our efforts to #DoGoodFeelGood.

Heavyweight recycled cotton

Signature-soft and natural like classic cotton – but extra feel-good. That's because it’s made from upcycled cotton fibers. With a heavier body and touchably soft texture, you won't want to live without it.

Womens pink recycled cotton t-shirt
Mens Recycled Cotton Henley
Recycled Cotton Shirts in muted colors

Heavyweight recycled cotton

Saves the planet from herbicides and pesticides associated with growing more cotton while keeping textile waste away from landfills.

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Recycled Cotton Process Illustration

hemp-blend Jersey

Hemp Fibers
Mens brown hemp t-shirt

Soft and strong, this fabric has it all. Knit from hearty hemp fibers and cotton – some of the best materials that Mother Earth has to offer. It's the feel-good jersey blend you'll turn to again and again for all-day comfort.

Long sleeve hemp t-shirt

the perfect balance of strength & softness

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100% organic cotton

There are cotton fabrics – and then there's ours. Crafted from GOTS-certified cotton, it’s 100% organic – the perfect blend of lightweight, airy, and soft. A better choice for your skin and our environment.

Womens organic cotton shirt

More colors.
More styles.
More to love.

Mens organic cotton shirts
100% Organic Cotton Shirt

Our organic cotton is OEKO-TEX® certified and GOTS-certified (yep, it’s legit).

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Cotton modal interlock

wood fibers
Tencel™ Modal Apparel

Smooth as butter on both sides, you'd never know it’s made from wood. We combine TENCEL Modal and cotton fibers for long-lasting strength and softness.

Longsleeve cotton modal shirt

Lightweight yet durable, it makes for the perfect year-round layers.

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Our PlanetOur Pledge

By 2021, we pledge to replace all virgin polyester with 100% recycled polyester in future fabrics.

Recycled Water Bottles

even more eco